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Learn the skill
In the invented data, 20 of 100 people in A and 10 of 100 in B had at least one event during the same period. Count each person only once. The absolute difference is 10 percentage points. Relative reduction from A is (20% - 10%)/20% = 50%. Observed differences alone do not prove cause.
Worked example
The statements 10 percentage points lower and 50 percent lower relative to A describe the same numbers differently. Neither promises a particular result for a student or proves a product works.