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Find the starting value and denominator. A change from 4% to 2% is a decrease of 2 percentage points and 50% relative to the starting rate. Neither calculation by itself proves why the change occurred.
Worked example
A headline can be numerically correct yet incomplete if it omits the baseline, time period, or relevant comparison.
Invented Report
A workshop newsletter says the defect rate fell from 6% to 3% after a new process began. It calls this a '50% reduction.' It does not report sample sizes, selection methods, or a comparison workshop.