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Creativity / Drawing and art / Grade 9 / ca9b3

Choose a Focal Treatment for a Stated Brief - Practice 2

A focal area can be emphasized through contrast, placement, scale or isolation.

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Learn the skill

A focal area can be emphasized through contrast, placement, scale or isolation. A design brief supplies the intended priority; there is no guarantee every viewer looks in the same order. Choose the option that follows this brief while keeping needed information legible.

Worked example

If a poster must emphasize the event name, making that name prominent follows the brief better than enlarging unrelated fine print.

An invented poster makes STORY DAY largest, with Friday at noon and Workshop hall below in readable smaller type. It illustrates hierarchy while retaining supporting details.
An invented poster makes STORY DAY largest, with Friday at noon and Workshop hall below in readable smaller type. It illustrates hierarchy while retaining supporting details.
Question 1 Design brief 6 prioritizes the safety symbol. Which revision follows that brief?
Question 2 Design brief 7 prioritizes the opening line. Which revision follows that brief?
Question 3 Design brief 8 prioritizes the title. Which revision follows that brief?
Question 4 Design brief 9 prioritizes the route endpoint. Which revision follows that brief?
Question 5 Design brief 10 prioritizes the call to attend. Which revision follows that brief?

Make It Your Own

Optional theme: a place that changes overnight. Create two poster thumbnails with the same message but different focal strategies. Explain which information is primary and how someone can still find the secondary details. You may draw, write or tell your idea. Use invented characters and places; no personal information or upload is needed. This activity is not scored.

Reflect on your choices

  • Connect a visible design decision to the stated communication priority.
  • Explain one intentional choice and one possible alternative.
  • There is no required style or single correct creative response.